Advertising & User Experience

Time is everything, especially when it’s spent waiting for a website to load. You’re seconds away from your goal but have to wait because the advertising content and trackers take those seconds to load.

Two Thirds of Users Have a Worse Experience Due to Ads

In our recent survey about online tracking, we’ve found that a third of respondents notice the slower browsing experience due to advertising. This gave us the idea to run a quick test to see whether the time consumed for loading ads really makes a difference.

We’ve tested the world’s top media websites by loading them with and without advertising content. The results were not shocking: A large portion of loading time has nothing to do with the content you came to see. We’ve put all of the results into the graph below.

A large portion of loading time has nothing to do with the content you came to see.

Even though the difference is seconds, it’s still a fact that you would wait noticeably shorter for a website to load if it didn’t contain all those ads.

Ads & User Experience: Loading Time