August 10, 2021
What is the bestselling gaming platform? Are the ‘most popular’ consoles we see in sales number reports – the same ones most people play games on? Thanks to advanced device intelligence, CUJO AI can answer these questions. We have a very clear view of what types and models of devices people use across the 1 billion device population monitored by our security algorithms. In this article, we analyze the anonymized and aggregated data about real-life gaming console adoption to tell you what types of gaming consoles are most popular, which console model is at the top of the food chain, and whether next gen consoles have gained enough adoption to dominate the gaming market.
To learn more about the connected device landscape based on device intelligence data from CUJO AI Explorer, see our most recent report about device popularity and trends.
Most Popular Gaming Console Brands
Two gaming console makers – Nintendo and PlayStation – are battling for first place in terms of game console popularity. Nintendo has only recently jumped into the Top 2, pushing Microsoft’s Xbox into third place. Google Stadia controllers are extremely niche, but we have to assume the real number is a bit higher, as Stadia can run on other devices.
What Is the Most Popular Gaming Console
Sony PlayStation 4 is still the leading gaming console, trailed by the Xbox One and the Nintendo Switch. The PS4 currently hold a large portion of the total gaming console market, which is astounding considering it had quite some competition over the years.
Interestingly, the PlayStation 5 has failed to break into the top 5 most popular consoles by mid-2021, likely due to supply issues and price scalpers. Nintendo took advantage of this, briefly challenging PlayStation for their market-leader position.
PlayStation is the Leading Gaming Platform
Our data clearly shows how PlayStation has managed to stay in the lead among all gaming platforms despite a brief challenge from Nintendo. While it still leads the marketplace in terms of adoption, both the PS and Nintendo share around 35-38 percent of the pie. Xbox seems on the losing side here, recently dropping to only 25 percent of the market.
While the success of the PlayStation can be attributed to many factors, it should be noted that the PS5 had quite a low adoption rate by mid-2021, as it failed to break into even the top 5 most popular consoles.
The Popularity of the Nintendo Switch
Nintendo Switch is quite popular, as it is the third most popular gaming console at the moment. It gained a significant amount of the market during the 2020 holiday season, when Nintendo briefly jumped from third first, before landing in second place as the most popular gaming platform.
Gaming Consoles Had Two Recent Surges in Popularity
Overall device data shows that gaming consoles, which make up around 5 percent of the overall connected device ecosystem, had two surges in popularity recently. The start of the pandemic saw consoles jump by 40 percent, before gradually dropping to its lowest point just before the Holiday season, when it had another similar surge as millions of new consoles went online.